If I jump up I am bound to return to the ground. Do I return because of any special effort on my part? No that is inherent intelligence present in the universe.
Intelligent UniverseMartin Rees, Britain's Astronomer Royal, had argued in the late nineties that just six basic numbers define the universe. And these numbers are so precisely set that if they had been off by even 0.001 our universe may not have been stable and could not have supported life as we know it. For example, if one of the numbers called the nuclear force that glues together protons and neutrons had been 0.006 instead of 0.007, then the universe would have been full of only hydrogen atoms. This means carbon and other atomic forms necessary for life would not have been possible.

Rees argued that multiple universes started out each with their own six numbers. But only our universe survived and flourished because the six numbers were just right in this universe. Others argue that God set the knobs giving the exact values for all the right numbers for this universe to flourish.
Well whichever way the numbers came about, the fact is that they encode an inherent intelligence into the the system that allows life to sustain itself on earth. Call them laws of Physics, Biology, Chemistry or call them God's will, the fact is that you and I don't have to make a special effort to make the universe run. In fact it is the universe that makes us run. If I jump I am bound to return back to the ground and not fly off into space. If I push an object it offers me resistance. The chemical reactions in my stomach to digest food happen based on an inherent intelligence built into the system.
Intelligent OrganizationIntelligence is encoded into every system, even organizations. For example, when a customer's order reaches a company, a process to respond to it gets initiated. Mature organizations have more intelligence encoded into the system and can handle different kinds of eventualities better. Even surprises get taken care of easily by them. The intelligence in the organization is a set of rules or processes that get followed.
Rules is Intelligence?The organization's intelligence could be termed artificial because it is comprised of the intelligence of the people in it. It is their experience that is showing through as intelligence. But remember you could change the set of people in the organization and still the organization would run properly because each response is already encoded as a rule or process.
What about the universe? It is doing very well without any human intervention. Also the universe seems to know enough to keep the planets turning, the rivers flowing, so that life is sustained in it. Again intelligence in the form of rules or laws of Physics, Chemistry and Biology is inherent in the system.
So at one level can we argue that intelligence is a set of rules? These rules encode the intelligence inherent in a system. These rules have probably evolved over time to make the system effective, but they are still rules and they support life?